A loading page isn't just a necessary evil; it's a prime opportunity to impress your visitors. While your website content loads, use this short moment to present your brand personality and foster anticipation for the experience ahead. A well-designed loading page can upgrade user perception, minimizing perceived wait times and cultivating a positiv

Customer Effort Score (CES) measures the amount of effort customers expend when communicating with your business. It strives to evaluate how easy or difficult it is for customers to complete tasks. A positive CES score indicates that your customers find it easy and effortless to engage with your organization. Conversely, a high CES score implies ar